User Created

The apparatus is “a performative device of unique capacity, sensitivity and complexity, which encourages a wide range of human creativity, interpretation and, indeed, collaboration.” (Weight, p.416) These human characteristics are innate within the machine through its human users. Collaboration allows it to grow. Henry Jenkins central theme in Convergence Culture, fan bases develop, not everyone knows everything, each brings their specialist knowledge to the forum and the collective grows. The total is greater than the sum of its parts. Like bees.

“Now all the world’s a sage.” (McLuhan, p. 14)

Interpretation requires collaboration. “Interpreting the internet involves the communal construction of meaning, the public formation of identity” (Wilson et. al. p.524) Many, many conversations pass between senders and receivers through their machines to comprehend, argue, interpret and create bodies and worlds of knowledge.